Retail Management Project guidlines

 Guidelines for Preparation of Project

Students are expected to visit Minimum 5 Retail Business Outlets covering all categories like

Food & Beverages, Clothing &Apparel, Daily Essentials, Automobile & Electronics Retail

and Medicines, etc.

Students shall prepare project reports on the points like Store layout, Product display, logistics

and SWOC analysis, etc., and Viva-voce will be conducted on the submitted project report.

 Interviews

The interview shall be arranged under the supervision of the subject teacher.

 The interviews may be structured or unstructured as the case may be with the sole provision of

maximum data collection for the students during the interaction process.

 Students should be encouraged to observe and learn how theatrical concepts are put into action,

thereby aiding their practical learning. Students are to be exposed to the real working environment

and shown how things are done in an organization

 These visits are to be related to the specialization subject curriculum.

Survey: The subject teacher may use the survey method to promote research aptitude among the

students. The survey should be domain-specific. And the area/problem of research is to be identified by

the teacher. The teacher may give a tentative list of topics and possible industries for the survey to be 

carried out.

Details of report

 Title

 Introduction

 Objectives of the survey / interaction /interview /sites etc.

 Purpose of the developed software – how will you relate the developed software with the points

mentioned in the textbook or theory?

 Methodology

 SWOT / SWOC analysis

 Findings and conclusion. The report shall include the answers of-

 Name of the software /company product and purpose

 Where is it used?

 What are the strengths of the developed software /product?

 What are the different additions you can think of for further development?

 How the observed software can help various businesses – small and large – or different sectors?

 Students can conduct a small survey – interviews, and interactions with the nearby shopkeepers,

businessmen. etc.