MARKETING QUESTION BANK (As per Bloom’s Taxonomy) Chapterwise (it is suggestive/ only for the guidance purpose)

          

🌟 MARKETING QUESTION BANK (As per Bloom’s Taxonomy)

Structured Across: Remembering, Understanding, Applying, Analyzing, Evaluating, and Creating

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UNIT 1: Introduction to Marketing

🔹 Remembering (Knowledge)

1. Define marketing.

2. What is the traditional concept of marketing?

3. List the features of modern marketing.

4. Define the term "market."

5. Name two functions of marketing in the digital age.

6. List types of markets.

7. Mention any two differences between marketing and selling.

8. What do you mean by the scope of marketing?

9. State any four stages in the evolution of marketing.

10. What is the impact of the marketing concept on business?

🔸 Understanding (Comprehension)

1. Explain the difference between traditional and modern concepts of marketing.

2. Enumerate the features of marketing in the digital age.

3. Discuss the role of marketing in economic development.

4. Explain the difference between marketing and selling with examples.

5. Why is the evolution of marketing important in today’s scenario?

6. Describe the importance of marketing in business.

7. State and explain the functions of marketing.

🔹 Applying

1. Apply marketing concepts to promote a local handmade product.

2. Identify which types of market exist in your city with examples.

3. Design a basic marketing structure for a start-up business.

4. Suggest marketing strategies for a small online store.

🔸 Analyzing

1. Compare the scope of marketing with the scope of selling.

2. Analyze the importance of marketing functions in a digital setup.

3. Examine the impact of marketing evolution on customer expectations.

🔹 Evaluating

1. Evaluate the role of marketing in enhancing brand loyalty.

2. Justify how marketing contributes to business sustainability.

🔸 Creating

1. Create a marketing campaign for a new eco-friendly product.

2. Design a flowchart showcasing the evolution of marketing.

3. Develop a promotional pitch using the modern concept of marketing.

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UNIT 2: Marketing Environment

🔹 Remembering

1. What is the marketing environment?

2. Define environmental analysis.

3. What does PESTLE stand for?

4. Define SWOT analysis.

5. List internal environmental factors of an organization.

6. Mention any four external macro-environmental factors.

7. What is the significance of analyzing the marketing environment?

🔸 Understanding

1. Explain the concept and importance of marketing environment.

2. Describe internal and external business environments with examples.

3. Why is PESTLE analysis useful in environmental scanning?

4. How does SWOT analysis assist in marketing planning?

5. Explain how digital trends impact the marketing environment.

6. Describe the elements of the external environment in detail.

7. Write short notes on micro and macro environment.

🔹 Applying

1. Conduct a SWOT analysis of your college canteen.

2. Apply PESTLE analysis to an FMCG product launch.

3. Suggest how businesses can adapt to a change in consumer laws.

🔸 Analyzing

1. Analyze the role of technology in shaping the marketing environment.

2. Distinguish between internal and external marketing environment with real examples.

3. Compare SWOT and PESTLE as tools for environmental analysis.

🔹 Evaluating

1. Evaluate the importance of regularly monitoring marketing environments.

2. Justify the use of SWOT in setting long-term marketing goals.

🔸 Creating

1. Design a PESTLE analysis for launching a new electric scooter brand in India.

2. Prepare a SWOT report for a local food delivery start-up.

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UNIT 3: Marketing Mix & Strategies

🔹 Remembering

1. What is the marketing mix?

2. Define the 4Ps of marketing.

3. What are the additional 3Ps in the extended marketing mix?

4. What is product life cycle (PLC)?

5. Name the stages of PLC.

6. Define positioning.

7. List any two pricing strategies.

8. What are promotion mix elements?

🔸 Understanding

1. Explain the components of the traditional marketing mix.

2. Describe the importance of the marketing mix in decision-making.

3. What is the relationship between marketing mix and environment?

4. Explain each stage of the product life cycle.

5. What are the key elements of a promotion mix?

6. Discuss the significance of marketing planning.

7. Describe the management process in marketing.

🔹 Applying

1. Apply the 7Ps of marketing to a hospital.

2. Create a marketing mix strategy for an organic juice brand.

3. Identify the PLC stage of smartphones and suggest strategies.

🔸 Analyzing

1. Analyze how pricing decisions affect consumer behavior.

2. Compare traditional and digital product-related decisions.

3. Evaluate the interaction between the marketing mix and market conditions.

🔹 Evaluating

1. Justify the role of promotion in marketing success.

2. Evaluate the effectiveness of product life cycle strategies in a competitive market.

🔸 Creating

1. Design a new product marketing strategy using all components of the marketing mix.

2. Prepare a product life cycle chart for a well-known FMCG product with strategies at each stage.

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UNIT 4: Market Segmentation & Recent Trends

🔹 Remembering

1. Define market segmentation.

2. What is targeting in marketing?

3. Define positioning.

4. List types of market segmentation.

5. What is agro marketing?

6. Name two recent marketing trends.

7. What is sustainable marketing?

🔸 Understanding

1. Explain the need for market segmentation.

2. Describe any three types of segmentation with examples.

3. Discuss the purpose of positioning in marketing.

4. Write a note on agro marketing.

5. Explain digital marketing with examples.

6. What are the benefits of targeting and positioning?

7. How does segmentation help marketing decisions?

🔹 Applying

1. Segment the market for a sports drink company.

2. Propose a targeting strategy for launching kids’ toothpaste.

3. Apply positioning strategy to a premium watch brand.

🔸 Analyzing

1. Compare demographic vs psychographic segmentation.

2. Analyze the benefits of digital marketing over traditional methods.

3. Examine the challenges in implementing sustainable marketing.

🔹 Evaluating

1. Evaluate the importance of segmentation in modern marketing strategies.

2. Assess the effectiveness of agro marketing in rural India.

🔸 Creating

1. Create a complete STP (Segmentation-Targeting-Positioning) strategy for a startup vegan skincare brand.

2. Develop a digital marketing plan for an online bookstore.