The country is one of the largest producers of agriculture and food products in the world In 2021-22.India’s agriculture sector growth rate was estimated to be at 3.9% as compared to the 3.6% in the previous year.
During 2020-21, India’s tea production stood at 1,280 million kg. Coffee production during the same period was 354 million kg, a 19% YoY increase. During 2021-22, oilseeds production of India crossed the estimated 37.15 million tonnes while other products such as rice, wheat, maize, pulses, mustard, and sugarcane reached a record high production.
The country produces 
crops and food grains such as rice, wheat, pulses, oilseeds, coffee, jute, sugarcane, tea, tobacco, groundnuts, dairy products, fruits, etc.
India has remained largest agricultural product during 2021-22, the country recorded US$ 49.6 billion in total agriculture exports with a 20% increase from US$ 41.3 billion in 2020-21. India’s agriculture sector primarily exports agri & allied products, marine products, plantation, and textile & allied products. Agri & allied products exports were valued at US$ 37.3 billion, recording a growth of 17% over 2020-21.
Government Initiative for Agro Food Products
The government of India is keen to organize virtual buyer seller meets (V-BSM) on agricultural and food products with the major importing countries across the world to promote geographical indications (GI) registered with agricultural and processed food products in India. So far 17 V-BSMs have been organized with Kuwait, Indonesia, Switzerland, Belgium and Iran. Similar programs have been organized for Canada (Organic products), UAE & USA (GI products), Germany, South Africa, Australia, Thailand, Oman, Bhutan, Azerbaijan and Qatar.
The government has set up thirteen Agri-Cells in Indian embassies in Vietnam, USA, Bangladesh, Nepal, UAE, Iran, Saudi Arabia, Malaysia, Indonesia, Singapore, China, Japan and Argentina to provide inputs on real time basis to improve Indian exports at these destinations by promoting trade, tourism, technology and investment goals.
There is a gradual rise in digitization and modernization taking place in several aspects.
Following are the major initiatives taken by Indian Government.
Agriculture Export Policy 2018 (AEP)
Financial Assistance Scheme (FAS)
Ministry of Commerce & Industry scheme
People in rural and urban areas are having utmost awareness about accelerating their business. Technology has reached in every doorstep where self learning has made individual to promote their business on their own without physical intermediary. However, there are Major problems still be identified with Indian farmers
Curruption
lliteracy
Intermediaries
Even though India is blessed with the most irrigated land ,our productivity stands only around 20% to 40%.Several efforts are being taken by the government and other organizations not only to make the farmers aware of modern technologies and techniques like the use of high yielding variety seeds, increasing farm mechanization, usage of organic fertilizers, but also to make them affordable for the farmers.
Following are the digital apps makes agro producers/food suppliers /promoters and Marketers more technosavy.
These apps makes farmers more aware about their crop,growth,weather conditions, available resources, available market etc...
Overall, farmers no more can be only dependent upon any form of physical intermediaries like Dalal's,infomediaries and etc but they can help themselves by using apps at great exent and make difference for in their productivity so in the nations productivity.
1 Kisan Suvidha
2.IFFCO
Indian Farmers’ Fertilizer Cooperative Ltd. 
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RML Farmer – Krishi Mitr
9.GRAMSEVA: KISAN 
Organizations, and the youth must think of ways to promote the adoption of digital marketing strategies in the backward linkages.These practices have no doubt helped in improving agricultural production over the years after the the evolution of digital Marketing but it has been a constant challenge to provide a market for the marketed surplus and getting fair prices for the same. Thus there arises a need to employ modern techniques in agricultural marketing.
Challenges of implementing digital marketing in agriculture
Infrastructure Issues: While India has made significant development in terms of infrastructure in other sectors, the support in the agribusiness sector is sub-par and lacking behind most of the economies.
Connectivity Issues: Network connectivity is the heart and soul of any digitization process. It is unfortunate that despite having the second-largest number of internet users, connectivity is a significant issue in most of the rural parts of India
Reluctance to switch to alternate channels: While it has taken considerable time to make farmers switch to modern farming practices and is still a work in progress, they are not willing to shift to newer marketing channels. The underlying reason behind this is that they were not able to market their products themselves and have had a long working relationship with the middlemen and agents, even though the latter earns more and eats up a huge profit of the former.
#Government Initiative and further Scope of Digital Marketing in Agribusiness
Small and Medium Enterprises are still depending upon physical channel of distribution for their product selling but with the use of digital technology they can reach to more potential buyers which can give them more productivity in less expenditures on marketing and selling. Lot of different businesses have taken up digital marketing strategies, and run a mix of offline and online. However,technology adoption rate ix still very low but this may be due to the perception that non-digital techniques are more fruitful in this case. However, the Government of India has taken up several initiatives in 2021-22.
The Government of India has worked on doubling the farmers income wiyh the use if digital technology which can play a transformational roll in modernising and organising how rural India perform its agricultural activities .
The components for modern management of agriculture are:
1. #Remote Sensing
2. #Geographical information system
3. #Data Analytics for Artificial Intelligence and machine learning
4. #Internet of things
As a part of national e-governance planning initiative the department has developed one stop window former portal bracket www.farmer.gov.in in for dissemination of information on various agricultural related matter including seeds ,variety storage godown ,best agriculture practices, watershed Mandi details etc.
The department has also developed and made functional SMS / M- Kisan portal www.mkishan.gov.in for sending Advisors on various crop related matters to the registered farmers through SMS mobile telephone SMS various mobile applications including Kisan Suvidha have also been developed to facilitate dissemination of information to farmers on various critical parameters.
Advantages of implementation of Digital Marketing in Agribusiness
·Disintermediation of middlemen: Growers and agriculturists can directly connect with potential buyerd which reduces time cycle and the number of intermediaries in the supply chain. This results in better price realization, better availability of crops, and less scarcity.
Growth and Transfer of Knowledge: Farmers are now having access to modern farming methods and techniques. This knowledge will help them increase their productivity. At the same time, if the farmer is provided adequate training, he or she might be able to share this knowledge with a wider audience in several vernacular languages by creating his or her blog or website and using social networking services to share it.
Ability to connect to the potential buyer: Although, Digital marketing helps and make it easy in reaching large audience,at the same time it is also a difficult for the farmers to fully involved in the adoption of digital marketing for agricultural produce. With the increasing amount of literacy in rural areas and improvement in agribusiness infrastructures, it is quite hopeful that there will be significant adoption of digital marketing in the agribusiness sector as well. However,there has been a significant adoption of digitization in the forward linkage part of the agro supply chain.
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