Service Management Chapter wise assignment questions

       

✅ UNIT I – Introduction to Services (CO1 – Remembering, CO2 – Understanding)

🔹 Short Questions (2–3 Marks)

1. Define ‘Services’.

2. List any four characteristics of services.

3. What is the difference between goods and services?

4. State two factors responsible for the growth of the service sector in India.

5. Give two examples each of consumer and business services.

🔹 Long Questions (5–7 Marks)

1. Explain the classification of services with suitable examples. (CO2 – Understanding)

2. Discuss the major factors leading to the growth of the service sector in India. (CO2 – Understanding)

3. Differentiate between goods and services on any five parameters. (CO1 – Remembering)

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✅ UNIT II – Marketing of Services (7Ps)

(CO2 – Understanding, CO3 – Applying)

🔹 Short Questions (2–3 Marks)

1. What is service product?

2. State any two elements of the promotion mix in services.

3. What is physical evidence in service marketing?

4. Mention two reasons why service employees are important.

🔹 Long Questions (5–7 Marks)

1. Explain any four Ps of the service marketing mix with examples. (CO2 – Understanding)

2. Discuss the role of ‘people’ and ‘process’ in delivering service quality. (CO3 – Applying)

3. How does pricing strategy differ in services compared to goods? (CO3 – Applying)

4. Explain the significance of promotion and communication in marketing services. (CO2 – Understanding)

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✅ UNIT III – Service Quality and Sectoral Management

(CO3 – Applying, CO4 – Analyzing)

🔹 Short Questions (2–3 Marks)

1. What is meant by service quality?

2. What is the RATER model?

3. Give two examples of how technology improves service delivery.

4. Mention two features of transport services.

🔹 Long Questions (5–7 Marks)

1. Explain the five dimensions of service quality using the RATER model. (CO3 – Applying)

2. Discuss the role of IT in improving service quality. (CO4 – Analyzing)

3. Explain the concept, scope, and importance of banking and hotel services. (CO3 – Applying)

4. Identify key challenges faced in the transport and insurance service sectors. (CO4 – Analyzing)

5. Write short notes on any two:
   a. Consultancy Services
   b. Tourism Services
   c. Customer care in hospitality (CO3 – Applying)