Question Bank Digital Marketing

 General questions for Digital Marketing 

Short Notes

1. Internet Marketing

2. SEO

3. E-mail Marketing

4. CPM

5. PPC 

6. Blog

7. Banner Advertising

8. SWOC

9. What is web Expression Web

10. ON PAGE SEO

11. OFF PAGE SEO

Long Questions

1. What is Google Adwords

2. Write the names of some channels that promote Digital Marketing

3. Explain 5 D's of digital Marketing

4. Explain the Difference between Traditional Marketing and Digital Marketing

5. Explain the types of Digital Marketing 

6. Write a digital Marketing Plan

7. Types Of content Marketing

9. Web Design and its components

10. How to optimize the content?

Project - legal Aspects in Marketing Management

Project 30 marks &Viva 20 marks

1. Students are required to visit and collect data from market/field/Consumer forums/ organizations/supermarkets/departmental stores/malls individually or in groups and study laws practiced, policies, legal issues, rules of Terms and Conditions. 

2. Students are required to prepare a Project on collected data.

                       

•          A Study of Customer Relationship Management  Implementation in Vodafone company

•    A Descriptive Study of the Brand Positioning of PepsiCo
•    An analytical study the of Impact Of Media And Advertisement on consumer buying
•    A Study of Change in Customer Perception towards XYZ Company
•    An Empirical Study of debit cards and Credit Cards.
•    The Study of Impact of the Brand Promotion on Market Performance
•     An Analytical Study Of The Branding Exercise At NESTLE INDIA
•     A study of Approach To Understand Market Penetration Strategies By Foreign Brands” A Case Study the y Of (Any XYZ company)
•    A Study of the Marketing Strategy of Patanjali Products
•   Analysis And Comparative Study Of Leading Brands Of LCD/LED TVs With Reference To      Samsung towards
•          Study of Consumer Behavior toward Refrigerator brand repositioning
•          Study Of Titan Watches Through Brand Repositioning
•          To Assess The Market Potential Of Tubeless Tyres And Aloy Wheels In Customers Of Maharashtra
•          Study Of Customer's Preferences And Satisfaction Towards Raymond Fabric
•         A STUDY OF CUSTOMER RETENTION IN Bank
•       “ANALYSIS OF MARKET POTENTIAL OF BIOTECHNOLOGY-BASED PRODUCTS AND RESEARCH IN DELHI REGION”

Management Of Corporate Social Responsibility Assignment

 Assignment 1

1. Preparing report on CRS activities of any 5 Companies

2. What is CSR ? Explain te impportance of CSR 

3. Explain the relation between CSR and Corporate Governance

Assignment 2

1.Explain the TATA Group CSR activities 

2. Explain the Infosys CSR activities

3. Explain Mahindra and Mahindra (M& M) CSR activities

Assignment 3

1. What is Trustee?  Explain the Trusteeship Model for CSR

2. Explain Gandhiji's Principle of trusteeship

3. Explain the role of Non Profit and ocal Self Government in CSR

Retail Management Project guidlines

 Guidelines for Preparation of Project

Students are expected to visit Minimum 5 Retail Business Outlets covering all categories like

Food & Beverages, Clothing &Apparel, Daily Essentials, Automobile & Electronics Retail

and Medicines, etc.

Students shall prepare project reports on the points like Store layout, Product display, logistics

and SWOC analysis, etc., and Viva-voce will be conducted on the submitted project report.

 Interviews

The interview shall be arranged under the supervision of the subject teacher.

 The interviews may be structured or unstructured as the case may be with the sole provision of

maximum data collection for the students during the interaction process.

 Students should be encouraged to observe and learn how theatrical concepts are put into action,

thereby aiding their practical learning. Students are to be exposed to the real working environment

and shown how things are done in an organization

 These visits are to be related to the specialization subject curriculum.

Survey: The subject teacher may use the survey method to promote research aptitude among the

students. The survey should be domain-specific. And the area/problem of research is to be identified by

the teacher. The teacher may give a tentative list of topics and possible industries for the survey to be 

carried out.

Details of report

 Title

 Introduction

 Objectives of the survey / interaction /interview /sites etc.

 Purpose of the developed software – how will you relate the developed software with the points

mentioned in the textbook or theory?

 Methodology

 SWOT / SWOC analysis

 Findings and conclusion. The report shall include the answers of-

 Name of the software /company product and purpose

 Where is it used?

 What are the strengths of the developed software /product?

 What are the different additions you can think of for further development?

 How the observed software can help various businesses – small and large – or different sectors?

 Students can conduct a small survey – interviews, and interactions with the nearby shopkeepers,

businessmen. etc.

Digital Marketing Assignment Questions

 Unit 1

1.  What is Search Engine Optimization .

2. What is Email Marketing.

3. Explain Digital Display Marketing.

Unit 2

1.  What is digital marketing? what are the components of digital marketing.

2. What is Social Media Marketing? How it is beneficial to the business?.

3. Future of Digital Marketing, Explain it in your own words.

Unit 3

1. What is SWOT Analysis

2. What are the phases of Content Management, explain them in the neat labeled diagram

3. Explain Digital Marketing Plan with the steps.

Principle of Management Assignment Questions

Unit 1

1.  What are the functions of Management, explain in detail

2.  Explain the difference between Management and Administration

 3. Explain the various challenges faces by the management

Unit 3 

1.  What is planning, explain its advantages and disadvantages in detail

2.   Write techniques of Forecasting in detail

3. Explain various types of planning with the neat diagram

Google will soon update its workplace storage from 15GB TO 1TB

Credit: Google

GOOD news to all!!!

Google has recently announced that it will  introduce more features for "Workspace Individual" users, with an increase in storage capacity and advances in email personalisation for all customers.

The Workspace Individual account soon will get 1 TB of secure cloud storage instead of 15 GB.

Every account will be automatically upgraded from their existing 15 GB of storage to 1 TB as per company's report

Because of this ,Individual users won't need to worry about running out of storage space in Gmail and Drive anymore.

Additionally, Google Drive comes with built-in protections against malware, spam, and ransomware, so users need not worry about opening a document and accidentally exposing themselves to malware.

With the built-in mail merge update, users can now add mail merge tags like @firstname to multi-send emails, so each recipient receives a unique email that feels individually crafted just for them, it added.

But remember , multi-send emails include an unsubscribe link, which allowing recipients to opt out of receiving future messages.

With this addition of Workspace Individual, the company will also be adding more features, including Premium Meet, eSignatures in Google Docs, appointment scheduling, and flexible layouts in Gmail, according to a report.

IS THIS APPLICABLE FOR BUSINESS ACCOUNT:- 

If you used G Suite legacy free edition for the  business purpose ,Google will automatically upgraded your account to a Google Workspace subscription. User can use  new security and collaboration functionality at no cost for at least one month after their account automatically upgraded.

No Cost Subscription:- For individuals and families that used your account for non-commercial purposes, you can identify as a personal user and revert to a no-cost subscription .You can continue using your custom domain(s) with Gmail, retain access to no-cost Google services such as Google Drive and Google Meet, and keep your purchases and data.

However after your free space over,you need to buy Rs 130/- per month subscription where 15 GB data was given .Now To complete your upgrade and prevent your subscription from being suspended, you need to set up Google Workspace billing.

How to Upgrade to a paid subscription of Google Workspace

1. Sign in to your Google Admin console.

   Sign in using an administrator account, not your current account ......@gmail.com
2. In the Admin console, go to Menu  BillingGet more services.
3. At the edition you want, click Switch.
4. Review the impact this change will haveclick Get started.
5. Select a payment plan:
   • Flexible Plan—No long-term commitment, pay for the users you have each month, and add or remove users as needed.
   • Annual Plan (Monthly Payment)—Requires a 1-year contract, pay monthly for users committed upfront, and add users as needed. You can increase the number of users in the users needed field. If you select this plan, billing starts immediately.
6. Click Checkout.
7. Enter your billing informationclick Place Order.

Credit source:-Google support