Question Bank Principles Of Management

 Short Note

1. Nature Of Management

2. Importance Of Management

3. Functions Of Management

4. Types Of Management

5. Role of Managers

6. Contribution of henry Fayol

7. Contribution to Elton Mayo

8.  Types of organisation 

9. Delegation of Authority 

10. Techniques of Controlling 

Long Notes

1. Explain what is organisation. What is the difference between Organisation and Management

2. What is Management? Explain management as an Art, Science, and Profession

3. Describe Henry Fayol's Contribution to Managerial Thoughts

4. Explain Peter Drucker's Contribution to Managerial thoughts

5. Brief Management Style of Dhirubai Ambani

6. Brief Management Style of N.R.Narayan Murthy

7. Explain what is planning explain its types in detail

8. What is Forecasting? What are the major areas of forecasting ?

9. Explain Maslows pyramid of Human Need

10. Explain what is Direction and characteristics and importance of direction 

Question Bank Digital Marketing

 General questions for Digital Marketing 

Short Notes

1. Internet Marketing

2. SEO

3. E-mail Marketing

4. CPM

5. PPC 

6. Blog

7. Banner Advertising

8. SWOC

9. What is web Expression Web

10. ON PAGE SEO

11. OFF PAGE SEO

Long Questions

1. What is Google Adwords

2. Write the names of some channels that promote Digital Marketing

3. Explain 5 D's of digital Marketing

4. Explain the Difference between Traditional Marketing and Digital Marketing

5. Explain the types of Digital Marketing 

6. Write a digital Marketing Plan

7. Types Of content Marketing

9. Web Design and its components

10. How to optimize the content?

Project - legal Aspects in Marketing Management

Project 30 marks &Viva 20 marks

1. Students are required to visit and collect data from market/field/Consumer forums/ organizations/supermarkets/departmental stores/malls individually or in groups and study laws practiced, policies, legal issues, rules of Terms and Conditions. 

2. Students are required to prepare a Project on collected data.

                       

•          A Study of Customer Relationship Management  Implementation in Vodafone company

•    A Descriptive Study of the Brand Positioning of PepsiCo
•    An analytical study the of Impact Of Media And Advertisement on consumer buying
•    A Study of Change in Customer Perception towards XYZ Company
•    An Empirical Study of debit cards and Credit Cards.
•    The Study of Impact of the Brand Promotion on Market Performance
•     An Analytical Study Of The Branding Exercise At NESTLE INDIA
•     A study of Approach To Understand Market Penetration Strategies By Foreign Brands” A Case Study the y Of (Any XYZ company)
•    A Study of the Marketing Strategy of Patanjali Products
•   Analysis And Comparative Study Of Leading Brands Of LCD/LED TVs With Reference To      Samsung towards
•          Study of Consumer Behavior toward Refrigerator brand repositioning
•          Study Of Titan Watches Through Brand Repositioning
•          To Assess The Market Potential Of Tubeless Tyres And Aloy Wheels In Customers Of Maharashtra
•          Study Of Customer's Preferences And Satisfaction Towards Raymond Fabric
•         A STUDY OF CUSTOMER RETENTION IN Bank
•       “ANALYSIS OF MARKET POTENTIAL OF BIOTECHNOLOGY-BASED PRODUCTS AND RESEARCH IN DELHI REGION”

Management Of Corporate Social Responsibility Assignment

 Assignment 1

1. Preparing report on CRS activities of any 5 Companies

2. What is CSR ? Explain te impportance of CSR 

3. Explain the relation between CSR and Corporate Governance

Assignment 2

1.Explain the TATA Group CSR activities 

2. Explain the Infosys CSR activities

3. Explain Mahindra and Mahindra (M& M) CSR activities

Assignment 3

1. What is Trustee?  Explain the Trusteeship Model for CSR

2. Explain Gandhiji's Principle of trusteeship

3. Explain the role of Non Profit and ocal Self Government in CSR

Retail Management Project guidlines

 Guidelines for Preparation of Project

Students are expected to visit Minimum 5 Retail Business Outlets covering all categories like

Food & Beverages, Clothing &Apparel, Daily Essentials, Automobile & Electronics Retail

and Medicines, etc.

Students shall prepare project reports on the points like Store layout, Product display, logistics

and SWOC analysis, etc., and Viva-voce will be conducted on the submitted project report.

 Interviews

The interview shall be arranged under the supervision of the subject teacher.

 The interviews may be structured or unstructured as the case may be with the sole provision of

maximum data collection for the students during the interaction process.

 Students should be encouraged to observe and learn how theatrical concepts are put into action,

thereby aiding their practical learning. Students are to be exposed to the real working environment

and shown how things are done in an organization

 These visits are to be related to the specialization subject curriculum.

Survey: The subject teacher may use the survey method to promote research aptitude among the

students. The survey should be domain-specific. And the area/problem of research is to be identified by

the teacher. The teacher may give a tentative list of topics and possible industries for the survey to be 

carried out.

Details of report

 Title

 Introduction

 Objectives of the survey / interaction /interview /sites etc.

 Purpose of the developed software – how will you relate the developed software with the points

mentioned in the textbook or theory?

 Methodology

 SWOT / SWOC analysis

 Findings and conclusion. The report shall include the answers of-

 Name of the software /company product and purpose

 Where is it used?

 What are the strengths of the developed software /product?

 What are the different additions you can think of for further development?

 How the observed software can help various businesses – small and large – or different sectors?

 Students can conduct a small survey – interviews, and interactions with the nearby shopkeepers,

businessmen. etc.

Digital Marketing Assignment Questions

 Unit 1

1.  What is Search Engine Optimization .

2. What is Email Marketing.

3. Explain Digital Display Marketing.

Unit 2

1.  What is digital marketing? what are the components of digital marketing.

2. What is Social Media Marketing? How it is beneficial to the business?.

3. Future of Digital Marketing, Explain it in your own words.

Unit 3

1. What is SWOT Analysis

2. What are the phases of Content Management, explain them in the neat labeled diagram

3. Explain Digital Marketing Plan with the steps.

Principle of Management Assignment Questions

Unit 1

1.  What are the functions of Management, explain in detail

2.  Explain the difference between Management and Administration

 3. Explain the various challenges faces by the management

Unit 3 

1.  What is planning, explain its advantages and disadvantages in detail

2.   Write techniques of Forecasting in detail

3. Explain various types of planning with the neat diagram